Category Archives: strategy

11 Mar 10

The iPad will change the face of e-commerce

You can’t fire your browser up these days without the Apple iPhone, and more recently the iPad, being mentioned.  In fact it seems hardly a blog or article gets written now without mentioning these devices.  I’m going to nail my colours to the mast now – I think that the Apple iPad will be a [...]

Posted by Sam Also posted in user experience & design Comments (2)
16 Feb 10

Which online retailers sent me a birthday e-mail?

Back in the autumn, I placed orders on 137 UK online stores. On many of them I had to give a date of birth during the registration process.
So how come yesterday I only received birthday e-mails from 5 retailers – Next, Ebuyer, Avon, Barratts, and Pharmacy2u? It’s an improvement on last year, when I only received 3 birthday e-mails from online [...]

Posted by Sarah C Also posted in email of the week, marketing Comments (2)
30 Dec 09

E-commerce budgets – how much should online retailers spend on their websites?

One of the questions that we often get asked by retailers is ‘how much should I be spending on my website?’ And so I was very interested to read a report from Prologic that covered this very question.
They surveyed 40 UK online fashion retailers. 30% said that they expected their e-commerce IT budget to be between 5% [...]

Posted by Sarah C Also posted in multi-channel, sales stats Comments (0)
10 Dec 09

Snow Valley to host launch event to mark publication of 2010 Online Delivery Report

Exciting news from Snow Valley Towers! We are very pleased to reveal that the 2010 Online Retail Delivery in the UK report, which is sponsored by our friends at MetaPack this year, will be published in January.
And even more excitingly, to mark the occasion we are hosting a launch party at The Groucho Club in London!
Now in [...]

Posted by Sarah C Also posted in delivery, multi-channel Comments (0)
19 Nov 09

Pop-up possibilities?

With retail space in premium locations becoming increasingly affordable as rents and rates fall on the high street, does the concept of a pop-up store suddenly begin to look like an opportunity for pure-play e-commerce businesses?

A table in the Marmite Pop-up Shop. Photo: Guy West.
By removing much of the risk that a long-term commitment to bricks [...]

Posted by Sam Comments (0)