Fair to moderate? Guidelines on managing user generated content
I have previously posted about the benefits of introducing product reviews and forums to your website.
There are undoubtedly risks with user generated content (or UGC) that retailers also need to consider, such as how to identify and deal with inappropriate or negative submissions.
This document from emoderation suggests 6 techniques for overcoming such issues, right from setting readable guidelines at the outset through to using filters and moderation tools.
Report: Six techniques for building safer User Generated Content (UGC) campaigns