Monthly Archives: October 2009

Nice Hallowe’en idea on Iwantoneofthose.com

We all like this idea on Iwantoneofthose.com. Customers that type UNDEAD into the search box are presented with a very different look and feel (see below).
It’s a nice idea and it’s very well executed, even down to the ‘your coffin is disappointingly empty’. And if you leave the site and return to it later, the zombie [...]

Email of the Week – Homebase

This week’s email for the week comes from Homebase. The first thing that grabbed me about this email was the subject line ‘Light Bulbs for just 10p! Plus other great offers’ I saw it there in my inbox and thought Ooh only 10p, excellent! I have to admit I have no idea what a standard [...]

Waitrose promotes online community with offline marketing

I received a nice letter through the post from Waitrose yesterday. I joined their MyWaitrose online community a few weeks ago and they’ve sent me a voucher for a free pizza. The idea is that I go and claim one of their luxury chicken and pesto pizzas and then I log on to MyWaitrose to give feedback and suggest [...]

Welcome to the new-look Snow Patrol!

I’m so very pleased to welcome you to our revamped blog. The Snow Patrol has moved platform and we’ve had a redesign, all of which will make it easier for you to find and read our thoughts and research on e-commerce and multi-channel retail.
The design was completed by the Snow Valley User Experience team, who worked very hard to fit this in [...]

Royal Mail strike action – how has it affected online retail?

Over the past 6 weeks, Snow Valley has been completing our annual research into UK online retail delivery. Just as we did in 2008, 2007, and 2006, orders have been placed  on 140 websites and we’ve monitored every aspect of the fulfilment process. The report will be out later this year.
London has been hit by Royal Mail strikes throughout [...]

‘Save payment details’ – surely this should be optional?

We’ve now placed 130 orders on UK retail sites for our next Online Retail Delivery Report.
One thing I’ve noticed this year is an increase in the number of retailers that saved our credit card details without asking – ie when we went back to the site, our payment details were already filled in. 14 of the retail sites we [...]