I know that many retailers have separate sites for different countries but if I was Canadian I’d be a bit offended by canada.zappos.com.
While drooling over a pair of Steve Madden black suede boots, I noticed a link to Zappos Canada. I clicked on it and what I saw shocked me to the core! It was like something [...]
I really like the new revamped e-mail newsletters from John Lewis. The content and layout have both been improved, as the example below shows, giving it a truly magazine feel. It contains several elements:
Links to feature articles on their website – these pages must also be doing wonders for their SEO
Top 5 designer cushions – I’m a [...]
I was impressed to receive an e-mail from B&Q recently, asking me to help them with a website improvement exercise.
The retailer clearly has some concerns about how their lighting products should be organised on their Nextday site. So they asked me and other customers to take part in an online card-sorting exercise. We were shown [...]
This week’s e-mail of the week is not your usual weekly marketing e-mail. It’s actually the e-mail that Argos sent a few days after my first order.
The e-mail asks for more information on me (age, gender, children) and on my preferences and plans (am I planning to move house/go camping). They also ask what type [...]
I was quite surprised to receive an e-mail from HMV on Friday telling me that they were shutting down their online community, getcloser.com
Although it was only in beta, getcloser.com was a sophisticated community that must have taken a lot of time and investment. As I mentioned in my review, users could create a profile and [...]
Every year, as part of our Online Retail Returns & Refunds report, we put around 20 high street retailers to the test on whether they can handle returns to a store. The 2010 report will be published later this year.
But I just want to take my hat off to Next. Yesterday they took another step [...]
This made me laugh yesterday as I was putting a jeans brand to the test for our delivery report. I did a search for ‘delivery’, hoping to see some details on charges and options. I got this:
Here’s a question for you: you’re an online retailer and you can only offer one option to your customers on how they return unwanted goods to you. Which option would you choose*?
Retailer sends a courier to collect the item
Customer has to send the item back by post
Customer has to take the item back to a store
Most [...]
This week’s email of the week comes from Grattan. They are promoting their range of living room furniture and use some great images of room setups to display their products. This, combined with the single product images, gives the email an easy to read style and gets your imagination flowing – just think what your [...]