Today’s e-mail of the week is actually from last week, and I’ve chosen a Snow Valley client, but I was really impressed by this little idea from Majestic Wine.
They e-mailed me a promotional offer for some Central Otago Pinot, of which they had limited supplies. I didn’t open the mail for a week, during which time they [...]
If you’re involved in your company’s web analytics, then you need to know about the free-to-use Yahoo! Web Analytics service that is now available to all. It’s basically Yahoo!’s answer to Google Analytics and came about last year when Yahoo! bought the IndexTools analytics package.
The big news is that, as of today, you can get [...]
I see that Lush is running a competition asking customers to submit videos talking about the company’s products. This isn’t a new idea, but I like the way that Lush has done it.
It will be interesting to see what they do with all of the content that they generate from this – will other customers [...]
My ‘email of week’ is this example from Expedia. The theme of the email is holidays to Copenhagen. At first I thought ‘what a coincidence!’ as I had been looking at short breaks to that city only last week. Then I realised that this was exactly why I had received the email:
The e-mail itself is very informative and has [...]
Wal-Mart is taking online customer feedback to a whole new level, according to The Telegraph.
This autumn, Wal-Mart buyers will be heading to China as usual to buy gifts and other non-perishable products. But this time they’ll be taking photos of the products they’re considering, uploading them, and allowing customers back home to vote on which [...]
Working in e-commerce I’m interested in who’s successful. Which companies are the biggest e-commerce retailers ? Where do I turn for this information ? Well historically I and many others have looked to the IMRG Hitwise Hot Shops List. I like the work the IMRG does, I think Hitwise are great, but can their list [...]