It was my birthday recently and this year I received greetings from 3 retailers – ASOS, Ebuyer, and Next (see below).
Last year I complained that I had been forced to provide my date of birth to a lot of online retailers but only 2 had sent me a birthday e-mail. The date of birth field [...]
Google has made an important change to its AdWords policy. From today, all ads within the same ad group must display the same top-level domain.
As an example: the following group of display URLs comply with the new policy, because all of them contain the same top-level domain “example.com”:
• www.example.com• www.widgets.example.com• www.example.com/widgets/redwidgets/• www.example.com/index.html
On the other hand, you would not be allowed to batch the following [...]
Yahoo! Analytics is better than Google, according to a comprehensive report released by CMS Watch last week. This comes as no surprise to me – Snow Valley has been an IndexTools partner for years. When Yahoo! bought the product last year, renamed it, and made it available for free, I knew it was only a [...]
I’m back from holiday to find that the newly designed ASOS website is live.
I love ASOS, so I’m a bit biased, but it’s a real triumph. This is down to five things that their team have done really well in my opinion:
Each category has its own homepage – so in essence there are 6 homepages. Each looks [...]
Google has released a new Display Ad Builder tool, allowing AdWords users to create their own animated display ads.
You can choose from a number of templates that will fit your business – they have special ones for different industries, eg travel, or you can chose a general purpose one. I’ve just had a go at creating a [...]
If you are a user of faceted search (or not!!), you will have come across these problems: hundreds of URL formations all leading to the same page content, or issues with long, un-friendly URLs. Well now Google has assisted in helping you ‘de-dupe’ your search listings, by specifying which URL formations should be followed and [...]
If you are a retailer looking for e-commerce staff, you need to start looking outside of retail – that’s the conclusion of an article in yesterday’s Times. It says that retailers who have traditionally stuck to homegrown talent are finding that there aren’t enough retail e-commerce directors or retail e-mail marketers to go round – [...]
I was thinking that I hadn’t seen many retailers doing exciting online marketing for Valentines Day – and then I came across this from JC Penney in the US.
JC Penney has set up a website called The Doghouse. Users can submit their husbands/boyfriends, explain why he’s there (see poor Don below), and choose a piece of diamond jewellery. The man gets [...]
I really like what Barnes & Noble in the US is doing to allow customers to engage, both with each other and with the book retailer itself.
My B&N allows the customer to set up an account, make it public or private, choose a pen name, and then manage their profile. They can:
Create EssentialLists of good [...]
The White Company says that online sales grew by 32% in their last full year. The web now accounts for half of their direct sales. Overall sales grew by 14% up to £69.9m.