One of the questions that we often get asked by retailers is ‘how much should I be spending on my website?’ And so I was very interested to read a report from Prologic that covered this very question.
They surveyed 40 UK online fashion retailers. 30% said that they expected their e-commerce IT budget to be between 5% [...]
Our Online Retail Delivery Report 2010, sponsored by MetaPack, will be published in 3 weeks. In the introduction, I summarise the key delivery trends that we have seen over the past 5 years, and what we see on the horizon for 2010 and beyond.
One of those trends is the growth of a three-tier basic-standard-premium delivery service. Most retailers [...]
The Next sale always causes a big stir on the high street, with people getting up ridiculously early to grab the bargains.
This year they’re doing something similar on the web. I received an e-mail this morning telling me that the online sale starts on 26 December, but as a valued customer I qualify for early access on 23 [...]
I noticed a nice idea on www.allposters.com today. I arrived on the site from a Google pay-per-click ad. Two seconds after I landed on the product page, a box slid slowly down from the top navigation bar offering me 20% off:
It hung there for a few seconds and then it decreased in size and slid horizontally across the page. [...]
I noticed today that many online retailers have already stopped accepting orders for guaranteed delivery by Christmas. So I had a quick look at the retailers from our Delivery Report research to see who had the latest deadlines.
This was the top 10 from 155 retailers that I checked. ASOS and Amazon are both offering same-day [...]
This week’s email of the week comes from Axminster – yes, the tool people! A slightly odd choice maybe but they have come up with a great idea for their customer emails.
We all know that some websites have wishlists, where the customer adds the products that they want and then they email a link to the list to their [...]
Exciting news from Snow Valley Towers! We are very pleased to reveal that the 2010 Online Retail Delivery in the UK report, which is sponsored by our friends at MetaPack this year, will be published in January.
And even more excitingly, to mark the occasion we are hosting a launch party at The Groucho Club in London!
Now in [...]
This is a very simple but quite effective idea that I have noticed on a handful of retail sites this festive season. Instead of just having ‘gifts for him’, one or two sites have used personas to create lists of Christmas ideas to help inspire customers.
So Urban Outfitters (see first image below) has created a list of Staff [...]
I notice that advent calendars seem to be back in fashion with online retailers this year – I’ve given four examples below but I am sure there are others.
I can certainly see the appeal - as a concept, an advent calendar is perfect for getting customers to come back to your website regularly during December. However, I’m always a bit disappointed [...]
I’ve noticed that many UK online retailers are using free delivery to win sales as the 2009 festive season approaches.
The retailers in the table below were included in our delivery research back in September. All of them have either introduced free delivery on everything during the past few weeks, or they have added or adjusted a ‘free [...]