My final post for 2008 and I’m going to reveal my favourite online retail promotion of 2008. It made me laugh anyway.
Back in November I mentioned Grattan and their desktop advent calendar that customers could download.
On 12th December I fired up my PC to see this gift idea – a shower cap. Surely Grattan had better [...]
Online retailers: if you only read one article that looks back on 2008/forward to 2009, make sure it is this excellent blog post by Kevin Hillstrom.
Every point he makes could be the subject of a fascinating debate, so I won’t go through it. But his final comment is probably the one that we should learn [...]
Boxing Day was the busiest day for online retailers during 2008, according to Hitwise UK.
There was 16.2% more traffic heading onto online retail sites on 26 December than on the second busiest day of 2008, which was 30 November. There was also a 22% increase in traffic between Christmas Day and Boxing Day.
Having said all [...]
Did 5m people shop online on Christmas Day as predicted? Here’s a short round-up of some facts and stats:
Dixons says that Christmas Day online sales were up 50% on last year.
The John Lewis sale started at 6pm on Christmas Eve and they saw their busiest ever hour online between 7pm and 8pm.
Christmas Day traffic [...]
Zappos, the US online retailer, has launched a service for retailers and suppliers that want to learn the secrets of Zappos’ success.
The members-only service is called Zappos Insights. It costs $39.95 per month to join, although there is also some free content. The paid service offers several types of information:
Interviews with staff - VP of Merchandising, [...]
Over the past few weeks I’ve been eagerly visiting the John Lewis site every Friday to look at their weekly sales figures, which are freely available on their website, as Carlo mentioned back in September.
Online sales for the festive season started off slow, but picked up in the second and third week of December:
Sales on johnlewis.com – % [...]
5 million people are expected to shop online on Christmas Day, according to IMRG. £84m was spent online on 25 December in 2007 and this year will be higher, as customers look for bargains and retailers start their online clearances early – John Lewis being one of them. Article from Drapers
Criteo dropped in to Snow Valley Towers on Tuesday. One of our clients has started a trial of their behavioural merchandising and advertising services and they were bringing us up to date.
The Criteo service helps to increase conversion, which is going to be a bigger priority than ever for online retailers in 2009. The first [...]
It looks like some brave souls are prepared to put a load more money into Venda. There’s been a flurry of director changes over the last couple of months, and recruiters targeting our people on their behalf are making reference to investment. Nice to see that in these days of gloom, e-commerce is still seen [...]
Ocado has a new site design. The look and feel has been completely overhauled – the rather gloomy purple has been replaced with a fresh, friendly green.
Recommendations has clearly been a big focus – a box showing suggestions appears to regular customers, who can click to see more ideas or less, put an item straight [...]